The 5 needed Sales Components (for sales copy)
let's go through writing a sales letter (For Video, text, emails, social media, blogs, and even when you are speaking with someone.
The 5 steps to effective communication
These steps are in order 1 through 5.
Adding your own personal twist and style is the end goal.
This is a guide to simply get you started.
1. Headline
Start with a bold and captivating statement that highlights just what the person will get (with a focus more on benefits then features)
Example:
We don't say:
"Get a paid membership to our site with 15 video tutorials explaining how to lose weight"
We instead say:
"Become fit, healthy and happy following our 15 step formula"
Focus on the benefits the person will receive if they use the product, service or program to its full potential.
This should be relevant and exciting that leaves the person thinking. "I must learn more!"
(This stands true throughout all your material)
2. Challenge and solution
First explain the struggle, then highlight the solution.
What are the challenges in your life/industry.
What is the cost of continuing that way...? And why is it only going to get worse?
Despite all of those existing challenges, why will your business/product help them overcome it?
What is the solution that your business provides?
Remember to share your own struggle. People are far more likely to
listen to people that have been through the same issue... People that they can relate to.
Don't pretend to be some master genius that has never seen a struggle.
Share your story of the issues you faced.
The common story of struggle and your journey of overcoming that challenge.
It is the journey of overcoming the challenge that 'sells'.
Why? Because it's the same journey your prospect is trying to overcome
The solution should obviously involve what business product you are "selling"
Again, this is the benefits of this exact business and how its product/service helped you overcome the challenge and move toward the solution (benefits)
3. Credibility
Show the prospect why you are qualified and/or why the company is an authority in this matter.
What are some of the results, experiences, changes, that have occurred from this business?
We want to say, "I was where you are, I have traveled the same path and now I have found this fantastic solution."
This is also a time to add testimonials. What has this done for other people? Other "ordinary people" successful people... Anyone and everyone that has achieved the "benefits"
Remind your prospect that this is a choice.
Continue living the way things were... Or take this new path that finds success.
It's a clear choice, that without this product/service, things might never change
4. Value
Compared to everything else, why does this business offer such amazing value?
What are other price points? What can you expect to get back?
For money/time spent... Why is this the best?
Also, What additional benefits can you personally provide?
Bonuses, training, discount coupon, team resources
Anything that will add value to the user and give far more perceived value, than the money spent.
If you can offer much more perceived value than what you are asking...
Your results increase dramatically.
5. Urgency
Finally, why should you start now?
What creates urgency?
The first urgency is "something needs to change in your life... Don't wait any longer"
But when people are comfortable... They can move slowly.
Great examples that can create additional urgency are product launches,
discounted/sale period, promotional bonus, new products added.
Anything that would give an additional benefit in, price, resources or opportunity that is happening NOW.
Final desired effect
Again, the purpose of this is adequate communication. It's a way that we can tell the whole story of why this business or product is important in a way that is relevant to your prospect and keeps them engaged throughout the Video/blog/email and leads them to take action
We want to leave the prospect saying,
"This person has been through the same issues I have, they have found a solution, tested it, proven that it works, and if I do it too, it will work for me. I can't keep going on the way I am... I must take action and it needs to start right now."
Now, all that said, we NEVER want to sell something that doesn't deliver on the promise.
Everything you say must be true. The lesson in sales above isn't a lesson in deceit. Ethics and honesty must always come first. We are building a relationship here. If you want to succeed you must be honest because any promise not delivered will end in miss trust. So always be sure your content matches what is really on offer
Following the formula above can change everything for you in "sales".
It doesn't matter who you are talking to or for what reason, structuring your communication like this will increase your interest, engagement and in turn, results.
I hope you found this information helpful!
Implement the above in your FunnelBundle site and march toward more sales, income, automation and happiness